Project Overview

Swoop is an event app that helps user go out and meet more people with ease.

Increase the conversion of accepted invites to event attendees

• User may not be receiving notifications about upcoming events

• Possible users may need an incentive to go to events

By employing the double diamond method, I effectively tracked my project's progress and milestones, maintaining a clear understanding of where I stood in achieving my goals.

Goals:

• Incentivizes users to register for events while being cost-effective for the company

• Find effective communication methods to tell users about upcoming events

I interviewed 3 people between the ages of 20-55 who best fit Swoop’s intended target audience (ages 30-55, men and women, comfortable phones and desktops, middle class, and/or recently moved to the city)

I selected 3 individuals to do to an in-person wireframe of SWOOP. Through this prototyping session, the participants identified these major problems:

• Screens need to be more cohesive and aligned

• Group chats are not functional for big events; should be forum based

• The registration page should reiterate the event, so users know exactly what they are signing up for

• Looking for events should be more clear than sporadic

Through this process, I found out that users need more of a drive to go to events beyond having fun, there is almost a need for purpose to be fulfilled. Like, supporting local businesses or finding deeper connections within communities. I also found that the way users are receiving notifications is not the main issue. A lot of users within this age range have a tentative calendar they stick to, so looking for and going to events is more intention-driven and more planning.